Description

Responsibilities

• Manage PPC advertising campaigns, and paid social activity.
• Manage their CRM system ensuring that all their data is up to date and clean
• Using LinkedIn and other resources to build new leads, and data lists.
• Work with the business owners on a marketing strategy and plan
• Manage social media channels
• Track and report progress using a variety of monitoring tools
• Create email marketing campaigns

Skills Required

• Proven experience working in a similar role in a SaaS / B2B environment.
• Able to use digital marketing channels to generate leads and new prospects
• Experience of managing PPC campaigns using Google Ads to monitor and create campaigns to generate leads
• Experience working with a CRM for sales and marketing activities, including email marketing.
• Have an awareness of GDPR and changes to data privacy for acquiring new prospects
• Strong analytical skills, are detail oriented, results-driven and able to meet tight deadlines
• Customer experience orientated and flexible